Not only does the paparazzi affect the lives of celebrities, but they affect the business of entertainment PR companies. Emily See-Winder, the director of women’s fashion at Redlight PR in Los Angeles, believes the paparazzi to be a crucial part of the success of the company. Red Light PR represents a wide variety of fashion designers and fashion collections, with the goal of bringing awareness to its clients and their products. Check out what Emily has to say about the paparazzi!
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Does the paparazzi business have a positive affect on Red Light PR?
Absolutely. The paparazzi has been instrumental in what we do because they follow around celebrities, and sometimes the celebrities are wearing our clothes. One of our initiatives is to do celebrity feeding, so we are constantly sending them (celebrities) products hoping they will wear our brands. We are constantly looking at paparazzi agency sites, so we hope to see celebrities wearing our brands.
So after you find photos you want from the paparazzi photo sites, where do you go from there?
When a celebrity is photographed in our brand, we send the picture to online blogs such as Perez Hilton and Fashionista. The name (of the designer) is now out there associated with that celebrity. It gives our brands more exposure. We have databases of all the different fashion and pop culture blogs. We have a handful that is our target blogs, and then we blast it to the entire database. We also reach out to editors at magazines including People and Us Weekly.
Have you had any negatives experiences with the paparazzi affecting your business?
We used to represent the Lauren Conrad collection, and when you attach a celebrity to things, the paparazzi is always shaking that person identity, and that sometimes negatively affects the brand. But most of all its positive and gives our brands exposure.
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